52ND STATE / PAID MEDIAMeta + Google Ads · read-only recheck

Paid media control room

Remediation, without the spreadsheet sprawl.

Work through every observed Meta and Google Ads finding by brand. Open the exact platform surface, make the approved change, then tick it off for the team.

Work the queue
Portfolio progress0%
0 verified19 open
Open actions19Across 19 rows
P1 priority8Needs review first
Open feedback0Saved per checklist row
Sync status…Syncing shared progress…

Action queue

Current findings

Read-only final pass and staff-feedback reconciliation dated 2026-08-06 · no live ad changes made

Priority🔴 P1🟠 P2🟡 P3🟢 P4
Platform🟦 Meta🟨 Google🟪 Meta + Google
[ ] open · [x] completed and evidenced · Add a note on any row for the next review round
01

Pendleton EU

0/6 done
PriorityPlatformDoneCampaign / entityIssue / current statusFix / next actionFeedbackDirect Ads Manager link
🔴 P1🟨 Google
Google — Europe PMax 20123331104; asset group 6523684777
UNCHANGED / P1 COPY ERRORthe enabled asset group still contains the misspelled headline ‘Pendelton Outerwear’.
Open the asset group, replace ‘Pendelton’ with the approved ‘Pendleton’, then check the remaining seasonal headline and landing page before saving.
🔴 P1🟨 Google
Google — Europe PMax business-name surface
DRIFT / VERIFYhistoric Pendleton Wool Mills; current identity surface shows Pendleton Woolen Mills, but the editable campaign-level association was not isolated.
Verify the current brand-guideline/business-name association; do not apply the old spelling blindly.
🔴 P1🟨 Google
Google — RSA 472189452386 (UK Brand Pure)
UNCHANGEDdescription still contains Craftmanship and approval-sensitive Over 100+ Years... wording.
Replace only after final URL, claim and localisation approval.
🔴 P1🟨 Google
Google — RSAs 637223939421, 569371525162
TBC / HISTORIC ISSUEhistoric Craftmanship descriptions were not reopened.
Reopen each RSA and verify exact current description before proposing a change.
🔴 P1🟨 Google
Google — shared callout Chose From Our Collection
TBC / COVERAGE GAPexact asset ID and associations were not fully enumerated.
Search the association table, capture ID/scope, then consider Explore Our Collection subject to approval.
🟠 P2🟦 Meta
Meta — all 31 current effective-active ads; Tracking → Offline events
NEW / TRACKINGhistoric editor evidence (2026-07-13) matched 23 of 31 current effective-active ads; Offline events was not selected on 10 matched ads, and 8 current ads have no matching editor record.
Open each listed ad in Ads Manager and confirm Tracking → Offline events with offline set 475801373302863; then verify the remaining eight current ads before ticking this row.
02

The Great Divide

0/2 done
PriorityPlatformDoneCampaign / entityIssue / current statusFix / next actionFeedbackDirect Ads Manager link
🟠 P2🟦 Meta
Meta — all 22 current effective-active ads; Tracking → Offline events
NEW / TRACKINGhistoric editor evidence (2026-07-13) matched 13 of 22 current effective-active ads; Offline events was not selected on current ad 120240380252190537, while 9 current ads have no matching editor record.
Open the listed ad and the remaining current ads in Ads Manager; confirm Tracking → Offline events with offline set 2131563523725337 before ticking this row.
🟡 P3🟨 Google
Google — EU/Worldwide PMax eligibility
TBC / PRODUCT COVERAGEEU PMax historically returned no eligible products and Worldwide PMax only partial coverage. Google Ads shows the symptom, but not which country, item, currency or listing rule is responsible.
1) Open TGD Merchant Center diagnostics. 2) Select each active target country and record disapproved/limited item IDs, reason, currency and destination. 3) In Google Ads compare the affected PMax listing groups with those countries/products. 4) Correct only the feed, country/currency or listing-group field identified by the diagnostic, then recheck eligibility before changing bids or copy.
03

Frizmworks EU

0/3 done
PriorityPlatformDoneCampaign / entityIssue / current statusFix / next actionFeedbackDirect Ads Manager link
🟠 P2🟨 Google
Google — Brand Pure Search
ACTIVE / DISAPPROVED ADBrand Pure is limited because ad 686263267154 is disapproved for DESTINATION_NOT_WORKING. The Business name filter returns no enabled assets because this is an ad/final-URL problem, not a Business name asset problem.
1) Open the disapproved ad. 2) Test its final URL in the correct market and check that it resolves to the approved FrizmWORKS landing page. 3) Fix the broken destination or replace the ad only after approval. 4) Recheck the ad policy status and campaign limitation; use the Business name filter only for Business name assets.
🟡 P3🟨 Google
Google — FrizmWORKS EU PMax
TBC / LOCATION COVERAGEGoogle Ads still reports ‘No products for some locations’, meaning at least one target-country/product-country combination may have zero eligible products. This is a feed/delivery coverage issue, not an ad-copy issue.
1) Open Frizmworks Merchant Center diagnostics and select each target country. 2) Record countries with zero or limited products and the exact reason. 3) Compare those countries with the PMax campaign targets and listing group. 4) Correct only the country, currency, shipping/availability or listing-group field named by the diagnostic. 5) Recheck eligibility in Merchant Center and Google Ads.
🟡 P3🟦 Meta
Meta — all 8 current effective-active ads; Tracking → Offline events
NEW / TRACKINGthe historic editor pass did not render an Offline events control for Frizmworks, and the current Meta MCP rejects ad-level tracking fields; all 8 current ads remain unverified.
Open all eight live ads in Ads Manager and confirm the Offline events selection and approved event set; record the result before ticking this row.
04

Dubbleware

0/1 done
PriorityPlatformDoneCampaign / entityIssue / current statusFix / next actionFeedbackDirect Ads Manager link
🟡 P3🟦 Meta
Meta — all 8 current effective-active ads; Tracking → Offline events
TBC / TRACKINGthe historic editor pass displayed DUBBLEWARE Offline Event Set 298157438435927 on 15/15 inspected ads, but the current Meta MCP cannot verify the setting on today’s 8 effective-active ads.
Reopen all eight live ads and confirm the displayed offline event set is still selected; tick this row only after the current editor evidence is captured.
05

US Rubber Company

0/4 done
PriorityPlatformDoneCampaign / entityIssue / current statusFix / next actionFeedbackDirect Ads Manager link
🔴 P1🟨 Google
Google — Merchant item diagnostics
ACTIVE / FEED MISMATCHcurrent 2026-07-05–2026-08-04 shopping data for Merchant Center 400269001 contains 86 of 154 returned product rows with ‘THE GREAT DIVIDE’ in the title (27,047 impressions and 418 clicks). Historic ‘20% disapproved’ data is not the only problem: cross-brand products are being served under US Rubber.
1) Open US Rubber Merchant Center diagnostics. 2) Filter Disapproved/Limited and search ‘THE GREAT DIVIDE’; record item ID, title, source/feed, target country, price/availability and landing domain. 3) Fix or exclude the wrong source products in the feed/site. 4) Compare the PMax listing group with the approved US Rubber product set. 5) Recheck diagnostics and product coverage before ticking Done; do not try to solve a feed mismatch in ad copy.
🟠 P2🟨 Google
Google — All Product - Worldwide PMax asset group 6467196665
PARTIAL / COPY CHECKthe old 50% sale value is now 60%, but the enabled asset group still uses ‘All-American Sneakers’. Confirm that this is approved product positioning and does not imply US manufacture or origin.
Open the asset group, confirm the current 60% offer and product scope, then approve or replace ‘All-American Sneakers’ using exact SKU/origin evidence. Keep the business name ‘US Rubber’ only if it is the approved identity.
🟡 P3🟦 Meta
Meta — Add to Cart 120200626913580123; ad 120224919326340123
TBC / CATALOGUE COPYthe ad is live, but the table reports ‘Mixed values’; we cannot tell which product-set or primary-text option is actually shown.
Open the ad, preview the catalogue/card and primary text, confirm the product set and destination are the intended US Rubber collection, then record the exact variant before changing any copy.
🟡 P3🟦 Meta
Meta — all 5 current effective-active ads; Tracking → Offline events
TBC / TRACKINGhistoric editor evidence displayed offline set 884653685648226 on one ad only; the remaining controls were not rendered, and current ad-level tracking is unavailable through the Meta MCP.
Open all five live ads and confirm Tracking → Offline events with the approved event set before ticking this row.
06

Portfolio-wide / cross-brand blockers

0/3 done
PriorityPlatformDoneCampaign / entityIssue / current statusFix / next actionFeedbackDirect Ads Manager link
🔴 P1🟦 Meta
Meta — active-ad URLs, descriptions, shipping/delivery copy, catalog associations
TBC / COVERAGE GAPgeneric Meta MCP rejects creative body/title/asset-feed/URL fields; Mixed values is unresolved and missing fields are not proof of a fix.
Use signed-in editor or approved AdCreative/export pass; keep delivery/returns claims blocked until the brand/market matrix is approved.
🔴 P1🟨 Google
Google — sale listing scope, expanded URLs, shared assets, Merchant Center diagnostics
TBC / COVERAGE GAPcurrent UI pass was targeted, not a full export; associations are virtualised and filtered.
Capture complete current exports/cleared-filter UI evidence before closing sale, URL, disapproval or shared-asset actions.
🟠 P2🟪 Meta + Google
Measurement, offer truth, targets, margins and budget/bid/status decisions
UNCHANGED / TBCapproved primary conversion, attribution basis, margin, target ROAS/CPA, offer end dates and commercial guardrails remain unconfirmed.
Resolve the measurement/commercial brief before performance-based budget, bid, pause or “winner” decisions.